Co-founding toxnot.com is only the latest in a long line of sustainability driven endeavors for Pete. As toxnot’s CEO, Pete combines over a decade of strategic experience at the multinational level, with a well-respected background in product management, lifecycle assessment, product stewardship and corporate sustainability strategy. In his latest venture, the free, open nature of toxnot and its ability to drive collaboration through one of the most complex networks in our globalized manufacturing world is a testament to his leadership. This is Pete’s vision for a smarter world. It is a world without information barriers, where the webs that link us are in fact opportunities to connect and drive change.